43-34 32nd Place, Loading Dock 2, Long Island City NY 11101
Thursday, 3/5 - Friday, 3/6
10:00 am - 4:00 pm EDT
This vintage advertisement represents a classic piece of Mid-Century breweriana for Schmidt's of Philadelphia Light Beer, a brand that was once synonymous with Philadelphia’s rich brewing culture. Produced by C. Schmidt & Sons, a brewery founded by Christian Schmidt in 1860, this sign reflects a period when the company was the city's largest brewer, eventually peaking as the ninth-largest in the U.S. during the late 1970s. The design features the official Schmidt's Coat of Arms alongside a distinctive tri-tone color palette of vibrant red, antique gold, and stark white. Rendered in a bold, black Gothic-style Blackletter font, this type of signage was typically lithographed on heavy-gauge steel or aluminum.
Please note - **THIS IS A LARGE ITEM**. Please review all measurements and photos prior to bidding.
Notes: Please review all photos. Sold as is.
Fair
60" x 36"
,
18%
WHERE TO PICK UP:
Prop N Spoon
43-34 32nd Place, Loading Dock 2
Long Island City New York 11101
Thursday, 3/5 through Friday, 3/6, 10:00 am to 4:00 pm
**WE ARE LOCATED AT LOADING DOCK #2. LOADING DOCK NUMBERS ARE LOCATED AT THE TOP OF EACH DOOR.**
The bidder is required to present a government issued photo ID at pick up. ID must match the name on the bidder's auction receipt. Please make sure that you bring wrapping materials. We will not provide packing materials.
Please note - there are oversized and heavy items in this auction. Please be sure to bring assistance and an appropriately sized vehicle that will accommodate the items. There will be staff to assist with getting merch into your vehicle. Please tip them.
If a lot can be shipped it is indicated on the individual lot. If you are unsure if a lot can be shipped, please email sllanes@propnspoon.com prior to the auction closing. There is a $20 handling fee for each shippable item.
43-34 32nd Place, Loading Dock 2, Long Island City NY 11101
Thursday, 3/5 through Friday, 3/6, 10:00 am to 4:00 pm
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