Marca Zenit By Marcello Dudovich Framed Italian Advertisement Art

Marca Zenit, Vintage Art Noveau Framed Advertisement Art Poster, by Marcello Dudovich(1878-1962). Printer: Ricordi, Milano
"The poster with which he won a competition organized by the Borsalino Company in 1910 has been described by Attilio Rossi in these almost metaphysical terms: 'It actually anticipates the so-called 'poster-object' later theorized by the German, L. Bernhard. In fact, in that dominant and unusual yellow light that invades the entire poster, the 'still-life' of the article to be advertised, the black bowler hat, becomes the inseparable protagonist while the armchair, the gloves and the stick recite sotto voce their subordinate role to the distinction and courtliness of the product'" (Hillier, p. 221).
Marcello Dudovich (21 March 1878 – 31 March 1962) was an Italian painter, illustrator, and poster designer. He is considered one of the progenitors of Italian poster design.

Dimensions: 18"W x 22"L Art 12"W x 16"L
Condition: Good

18%

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