4 Vital Digital Marketing Terms to Boost Your Sale

Digital marketing jargon can become overwhelming for any seller. Even though it can be confusing, digital marketing allows sellers to build a bidder base, and draw attention to their sale with expert efficiency. We took 4 terms frequently used by digital marketers and created seller-specific definitions to help you grow your social media presence today! 

1. Audience: 

Your audience (or target audience) is a set of attributes or qualities that determine who is buying, or most likely to buy, from your auction. Targeting your ideal audience gets your sale in front of the right people. 

2. Geo-targeting: 

If you’re running a local pickup only auction, you’re going to want to use geo-targeting. This assigns LOCATION as a primary quality of your target audience. In essence, geo-targeting is a method of detecting a website visitor’s location in order to serve location-based advertisements.

3. Impressions:

This is the number of times your ad has appeared in front of a user. This number is often viewed in relation to the number of “clicks” or the “click rate.” 

4. Clicks:

Clicks are the number of times a member of your audience clicks on your advertisement's CTA (call to action) button. You might encounter this term when looking at your ad analytics, as well as the pricing breakdown for your own marketing budget. “Cost per click” is a way of breaking down the advertising cost to see if your audience is engaging with your ad.

There are many factors that go into the level of engagement achieved. For example, determining the right CTA for your audience can heavily impact your ad's performance. Remember to keep your CTAs action oriented and accessible! 

TIP: 

The gap between impressions and clicks can determine how your ad is performing on any given platform. You should always attempt to make that gap smaller, while still casting a wide enough net to impact your sale. If you’re noticing that your ad has 20,000 impressions, but only 5 clicks, it might be worth your time to further specify your audience. The opposite is also true—if your ad has 5 impressions and 5 clicks, you might be restricting the number of potential bidders with overly tight audience parameters. 

Written by:

Juli Dupont

March 18, 2024     Updated 11:03 AM

Juli is the customer success guru at AuctionNinja, specializing in helping sellers achieve maximum success on the platform. With a background in the estates and acquisitions department at AuctionNinja's parent company, BRG, Juli possesses a deep understanding of the challenges and dynamics of the auctioneering and estate selling industry. Her expertise makes her the go-to person for sellers navigating the ever-changing marketplace. Juli holds a Bachelor of Arts degree in English.

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