Privacy Policy


At CultWine we are committed to maintaining your privacy and security. We will not share your information or email address with any other party, unless required under a court order or to comply with legal or other regulatory laws. This privacy policy discloses our practices regarding information collection and usage solely for the website located at, and the CultWine mobile app that can be downloaded from app stores. This policy does not, however, govern the terms of our relationship or constitute any representation or warranty. The terms of our relationship are governed by our Terms and Conditions.

This privacy policy explains how we protect your information gathered via (1) the web pages of’s website (the “Website”), (2) downloadable applications accessed from mobile devices with respect to which this privacy policy is posted or linked (“Mobile App or Mobile Apps”) or (3) any other mode of interacting with you relating to CultWine communications, such as emails that reference this privacy policy (“Communications”). By using the Website, Mobile Apps, or continuing to receive Communications, you agree to the use of such information in accordance with this privacy policy.


Our Website's registration requires you to give us contact information, including your name, mailing address, your email address, and a valid payment method. We also collect your IP address to ensure legitimate usage of our Website. We use this information to provide the services requested by you, including the purchasing of products and/or services.

When using our Mobile App, in addition to contact information, we may also collect information relating to your device, including your device model, operating system, browser type, unique device identifier, IP address, mobile phone number, mobile network carrier, location, and the way you are using the Mobile App. The information collected will depend on the functionality of the specific Mobile App you are using. If any other information is collected relating to your use of a Mobile App, such information will be specified in the Mobile App.

We collect certain types of information that may be considered and specifically named “personal data” in certain jurisdictions, included in the European Union (“EU”) such as:

Identity Data, which includes name and username.

Contact Data, which includes address, email address and telephone numbers.

Financial Data, which includes partial credit card data and expiration date. We do NOT maintain or store credit card information on our Website.

Transaction Data, which includes details about the payments to and from you.

Technical Data, which includes internet protocol (IP) address, your login data, and device and browser information.

Profile Data, which includes your username and password.

Marketing and Communications Data, which includes your preferences in receiving marketing material from us.


If you choose to receive emails from us, we will use this data to send you information about our auctions, special offers and other CultWine news. We also use this information to bill you if you participate in our auctions and acquire wines.


Our Website and Mobile App use cookies, technology that installs a small amount of text information on a user’s device (to permit a website to recognize future visits using that device.) We use cookies to record your acceptance of our Website’s use of cookies, to preserve your authentication status, to deliver content specific to your interests, and to gather anonymous usage data for analysis. Also, we offer PayPal as a payment method that may use cookies to complete registration. See PayPal’s privacy information at

The Website and Mobile App collects standard Internet log information including your IP address, browser type, access times and referring website addresses. To ensure that the Website, Mobile App and Communications are well managed and to facilitate improved navigation, we may also use cookies to collect aggregated data.

If you want to restrict placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available online on various sites (i.e.,, etc.). By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website and some of its functionality may be affected. Cookies and similar items are not used by us to automatically retrieve personal identifiable information from your device without your knowledge.


We use Google Analytics to track anonymous usage data and to perform analysis on the information collected to help us improve the website. Google Analytics uses cookies to collect information in an anonymous form, including the number of visitors to the website, the User IDs of the visitors, where visitors have come to the site from, and the pages they visit and actions they take while using the site. For further information please visit the Google Analytics privacy information page. Users may opt out of Google’s anonymous usage tracking by visiting the Google Analytics opt-out page.

Third party vendors, including Facebook and Google, show CultWine ads on sites on the internet and use cookies, web beacons, and other storage technologies to serve ads based on a user’s prior visits to the CultWine website. Users may opt out of the use of Google tracking cookies by visiting the Google advertising opt-out page. For more information on opting out of other forms of interest-based advertising, visit the Network Advertising Initiative opt out page. Facebook users should review the privacy information page at

The information we collect is for statistical, communication and customer service purposes only. We may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our Website, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas. For Website security purposes and to ensure that this service remains available to all users, we use software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

For information used in our analytics, we anonymize the information about you (so that it can no longer be associated with you) for statistical purposes in which case we may use and retain this information indefinitely without further notice to you.


This Website sometimes contains links to other sites. CultWine is not responsible for the privacy practices or the content of such sites and expressly disclaims all responsibility and liability for them.


We will not provide any information concerning our users to unaffiliated third parties, unless we are required to provide access to personal information to comply with valid legal processes, such as search warrants, subpoenas, or court orders; or to process and protect our rights and property. We may also make user information available or trace IP addresses in special circumstances, such as where physical safety may be at risk.


This Website has security measures in place to protect the loss, misuse and alteration of the information under our control. These measures include firewall protection, password encryption, and restricted server access. However, none of these measures is absolutely safe or unconditionally guaranteed and these measures may not prevent the loss, misuse or alteration of information. Therefore, we urge all users to exercise caution while using our Website.

All confidential information entered on this Website is secured from access by unauthorized parties through multiple levels of password protection, encryption and other internal processes designed to prevent unauthorized parties from coming into contact with our users' personal information. We support the industry standard SSL mechanism for securing sensitive data traffic. Data is backed up on a regular basis.

While we strive to protect our users' information and privacy, we cannot guarantee the security of any information you disclose online, and you do so at your own risk. You acknowledge that you are aware of security and privacy limitations, including but not limited to: (1) the limitation of security, privacy and authentication measures and features in this system; and (2) that data or information on the Website or server may be subject to hacking, password theft, electronic fraud and contamination by viruses.


None of our products or services is intended for use by anyone under the age of 21 years. Users of our Website are required to verify that they are 21 or older when they register. Therefore, we do not knowingly collect or distribute any information, on anyone under 21.

Our Communications, the Website and Mobile Apps are not designed for or intentionally targeted at children under the age of 13 or anyone under the age of 21. It is not our policy to intentionally collect or maintain information about anyone under the age of 13. If we are made aware that we have received such information in violation of our policy, we will use reasonable efforts to remove that information from our records.


CultWine is an Opt-in Website. This means that it is up to you to choose whether you want to receive promotional emails from us, including weekly auction emails and emails alerting you to special offers that may be of interest to you. You choose which categories of emails you’d like to receive from us when you register. You may change your email preferences at any time by going to your Account and updating your account. You may also have us change your email preferences by contacting our Customer Service department.

CultWine will never intentionally send Unsolicited Commercial Email (UCE) or SPAM. If you suspect a problem or have any questions about this policy, please contact us.

Use of your personal data for marketing purposes.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing. We do not share your information with outside parties. We do use your information to do the following:

Promotional offers from us: We may use your personal data to form a view on what we think may be of interest to you. You will receive marketing communication from us if you have requested information from us, and if you have not opted out of receiving that marketing.

To Opt-out of any future promotional messages from us, you can update your preferences by going to your Account and Update Email Notifications. Please note that if you opt-out in this manner, certain aspects of the Website may no longer to available to you.


We retain your information for as long as necessary to fulfill the purposes we collected it for. Notwithstanding the duration of the purpose, we may retain your information if necessary to comply with our legal or professional obligations, enforce our agreements, or resolve disputes.

If you email us to schedule a shipment, inquire about your order or other inventory issues, we may retain this email indefinitely. This is so we can recognize and approve any follow-up emails to resolve the issue.


If you choose to register for a Communication or with the Website or a Mobile App, you may access your user profile, correct and update your details, or unsubscribe at any time. If you have any problem accessing your profile or would like to request a copy of your profile, please contact us.

Under applicable law, you may have the right to:

access or obtain a copy of the personal information that we have collected about you, or

to review, modify, delete personal information,

This enables you to check your information and to request corrections or fix incomplete data, though we may need to verify the accuracy of the new data you provide to us.

You may also request to have certain personal information deleted. Note, however that we may not always be able to comply with your request to delete information for specific legal or accounting reasons. We will notify you of exceptions when you make your request

To request deletion of your data, see contact information below.

We will need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We try to respond to all legitimate requests within 30 days. Depending on your request, it may take us longer if your request is complex or if you have made a number of requests. To exercise your rights, please contact us.

Special notices to California residents

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. 


We may modify or amend this privacy policy from time to time at our discretion. When we make changes to this privacy policy, we will amend the revision date at the bottom of this page and such modified or amended privacy policy shall be effective to you and your information as of that revision date. We encourage you to periodically review this privacy policy to view any updates.


If you would like to request information on your personal data or have any questions or concerns regarding your privacy while using the Website or a Mobile App, or upon receipt of a Communication, please contact us at